The fact the Star is the only local daily newspaper is the reason why the city spends so much at the publication.
By law or custom, many of these notices are published in the largest local circulation newspaper.
It’s no different in Windsor than in any other Ontario city of town.
Those ads or notices required by law include planning-related advertisements, council meeting notices such those contained in the Civic Corner, and notices required for items like building designations under the Heritage Act.
Ads not required by law would be employment ads, contract tenders and community events.
The city’s Moore says some city departments have their own budgets.
“And in other cases advertising costs can be specific to a project and would be contained in the project budget.”
The Star isn’t the only local media where the city advertises.
Other outlets are AM800 and Blackburn Radio, Snapd, CTV, and Windsor Parent magazine.
Newspapers rely on government advertising as a frequent and reliable source of revenue, and the issue has taken on critical importance in the digital age.
Two years ago, the industry group Newspapers Canada launched a campaign to keep public notices appearing in print publications after some governments wanted to move ads online to save money.
This comes as newspapers generally have seen a steep drop in classified advertising, once a bread and butter revenue source, as ads moved to largely free digital sites such as kijiji and craigslist.
Public notices - along with birth, death and marriage notices - are still seen as a vital revenue sources.
Newspapers Canada’s campaign called moving to digital a “false savings” because newspapers have much larger audiences.
“Whereas, since three quarters of Canadians read their local newspaper, when a public notice is published in printed newspapers the likelihood is far greater that it will get noticed by its target audience,” the campaign said.
Here’s the breakdown of how much various city departments last year spent with the Star.
CAO's Office Total
Council Services Total
Employment & Social Services Total
Fire & Rescue Total
Housing & Children Services Total
Human Resources Total
Huron Lodge Total
Information Services Total
Mayor's Office Total
Planning & Building Total
Police Services Total
Public Works Total
Recreation & Culture Total
Transit Windsor Total