Lighter wine bottles (con't)
“By moving to lightweight bottles, producers will reduce carbon inputs associated with manufacturing, fuel consumption and greenhouse gas emissions,” Layton said.
“There’s also a cost benefit for suppliers when it comes to shipping given fuel costs these days. “
Layton said the LCBO is working with producers and other liquor boards at having the majority of lower priced wines shipped in lighter containers.
Wine bottles, with some exceptions, don’t need to weigh more than 400 grams.
“Our Quality Assurance department has tested the products already offered in lightweight bottles to ensure they aren’t more likely to break,” Layton said.
“Tests showed lightweight glass did not result in increased breakage.”
Also, research showed customers could not detect a difference in the bottle.
“Bottles looked much the same.”
Layton said the LCBO’s goal is to “establish a 420-gram maximum weight for popular-priced table wines and fortified wines, e.g. under $15 per 750 mL bottle.”
These products represent more than 77 per cent of all wines sold.
There’s also benefits for workers and customers.
“Lighter weight bottles will result in less stress and strain on an aging workforce and an aging customer base.”