The winery is registered under the CarbonNeutral© certified label.
The winery is part of the UN Nations of Wine group, which also produces “fair trade” wines, wines that are made through “sustainable production partnerships and ethical trading relationships that help alleviate poverty and ensure better trading.”
Says the company as part of its promotional material, “It’s nice when you can enjoy a great glass of wine while helping save the Planet.”
The wine in question is Frisky Zebras Sensuous Sauvignon Blanc.
The winery makes other wines as well, and has garnered some critical acclaim for quality lower priced vintages.
But it’s not just the Fresh Zebras line that has lightweight bottles.
The South African company may boast about it but the vast majority of wines priced under $15 are now in the lightweight segment, says LCBO spokeswoman Heather MacGregor.
“By switching to lighter-weight bottles, the savings, both environmental and economic, are significant,” she says.
Traditional bottles weigh more than 500 grams.
Lightweight bottles are 420 grams for a standard bottle and 460 grams for a “hock bottle” such as traditional bottles for Riesling and Gewürztraminer.
There are now 1000 different products that have lightweight glass.
MacGregor says organizations like Drinks Ontario, the Wine Council of Ontario and the Winery Growers Alliance of Ontario consulted with their members before the new bottles were introduced.