Food calendars have similar look (con't)
The calendar offers interesting recipes using milk and has been prized by household chefs for many years.In 2009 the calendar changed format from horizontal to vertical. Why? “If you look back at past Milk Calendars, it has been constantly changing to reflect people’s tastes and cooking trends,” Bienvenu said. “That’s why the Milk Calendar has remained so popular for 35 years.” She says the “sleek new shape” fits well into today’s kitchens with a “more modern” layout. Meanwhile Foodland Ontario’s calendar, distributed free at grocery stores, has a similar vertical format. It’s in its 10th year. It was also distributed last month with LCBO’s holiday issue of its Food & Drink magazine. According to Foodland Ontario spokeswoman Joan Fraser, the calendar, which also has recipes, is designed to “to promote and showcase the breadth, depth and variety of fresh Ontario food.” Some 800,000 copies have been printed. Foodland Ontario, a branch of the provincial government, “commissions and develops the recipes,” Fraser said. On the cover of the Milk Calendar is a chic young woman holding a wrapped bundle of milk calendars from earlier years with Stick It Notes presumably on pages where favourite recipes had been selected. Adorning the cover of the Foodland Ontario calendar is the the Hekman family of Frootogo Orchards in Waterdown, Ontario. These three generations of farmers were also in a 2010-11 TV campaign. “Foodland communicates with the public to encourage them to look for, ask for, and buy local,” Fraser said. And just like the Milk Calendar, “We use the calendar as a way to keep our local food message up in family kitchens all year long.” WindsorOntarioNews.com |
