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Lakeshore not giving up on possible future art series (con't)

They screened each of those evenings at 6.45 pm.

The films respectively were Calvary, A Most Wanted Man, The Trip to Italy, Magic in the Moonlight (pictured), Snowpiercer, Hector and the Search for Happiness, The Skeleton Twins, and The Lunchbox.

Facca said that while attendance was overall small another edition of the series is still “something that I really want to do.”

The problem is getting the word out.

“We’re independently owned and operated and we’ve done things in the past (such as matiness on Family Day and during March Break), and sometimes it just takes a while to get things moving.”

Facca said “some movies did better than others” but overall the number of patrons was disappointing compared to what might be expected for a local audience that has in recent years taken enthusiastically to art films at, for example, the city’s annual film festival.

“The Windsor film festival does very well and those are all art films. So you’d think there’d be a little bit better attendance than there was,” she said.

Facca said “word of mouth” might be the answer but she didn’t want to spend a “whack of advertising” on the series given it’s not the cinema’s real bread and butter, which is mainstream movies.

Facca said what might help is getting traction with a new film booker who has an appreciation of art house films.

“We changed film bookers just this past August and the film booker I’m using now (and who booked last fall’s series) is a big proponent of art films and she runs a lot of different art programs with some of the other independent theatres particularly around the Barrie area, Toronto, so she’s usually got a pretty good eye for what kind of films do well.”

Windsor Ontario News


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