Business is business folks!

I have to agree with York University marketing professor Alan Middleton who said he was not surprised by the fact that Toyota removed footage of the Jaycees Canadian flag from their ads. Yes, Canadian politics is sometimes ridiculous but what would be the point of any company spending limited marketing dollars only to turn around and infuriate their potential customers?

Removing the flag from the ads may not have appeased separatists but leaving the flag in the ads could potentially incite a far greater number of people.

Toyota's decision makes good business sense.


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Jewish film festival now postponed

As might be expected, the city’s oldest film festival, scheduled each spring, has been postponed for 2020. The 18th edition of the Ruth and Bernard Friedman Windsor Jewish Film Festival has been put on hold due to the coronavirus outbreak. Jay Katz, executive director of the Windsor Jewish Federation, said due to circumstances created by the pandemic, organizers don’t have a new date. “It’s not really possible to do much planning the way things are, Cineplex is closed, who knows what our horizon is,” he said. Devonshire Cineplex cinemas have traditionally been the site of the festival. Katz declined to announce any titles of the booked films because “that would ruin the suspense and we’ll make a big announcement when the time comes.” The festival shows 10 films over four days. It was scheduled to run Monday-Thursday April 27-30. The festival is the city’s oldest. By contrast the Windsor International Film Festival (WIFF), held in autumn, last year celebrated its 15th anniversary. – 4/3/20</i>

Theatres announce COVID-19 policies