Business is business folks!
I have to agree with York University marketing professor Alan Middleton who said he was not surprised by the fact that Toyota removed footage of the Jaycees Canadian flag from their ads. Yes, Canadian politics is sometimes ridiculous but what would be the point of any company spending limited marketing dollars only to turn around and infuriate their potential customers?
Removing the flag from the ads may not have appeased separatists but leaving the flag in the ads could potentially incite a far greater number of people.
Toyota's decision makes good business sense.
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